Privacy Policy

Effective Date: August 12, 2026 Last Updated: October 17, 2026

1. Introduction

Phase Up (“Phase Up,” “we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information you provide to us. This Privacy Policy explains how we collect, use, disclose, retain, and protect information when you visit phaseup.co, submit information through our website, communicate with us, or use services and tools we provide online. We do not sell your personal information. We may share information with service providers that help us operate our business, website, marketing systems, communications, analytics, and client services, as described below. By using our website, you acknowledge the practices described in this Privacy Policy.

2. Information We Collect

Information You Provide We may collect information you voluntarily provide to us, including: Name Email address Phone number Company name Website URL Industry and business information Information about your marketing needs and goals Information submitted through contact forms, surveys, assessments, or other website forms Communications you send to us Please do not submit sensitive personal information through our website unless specifically requested and appropriate for the service being provided. Information Collected Automatically When you visit our website, we and certain third-party service providers may automatically collect information about your device and interaction with our website, including: IP address Browser type Device type Operating system Pages viewed Time spent on pages Referring and exit pages General geographic information Website interactions Date and time of visits Other technical and usage information This information may be collected through cookies, analytics tools, pixels, tags, and similar technologies.

3. Cookies, Google Analytics, and Your Choices

We use Google Analytics to understand how visitors find and use our website, measure website performance, and improve our content and services.

Cookies and Similar Technologies

Cookies are small files stored in your browser. Some cookies support essential functions such as security and maintaining website preferences. Analytics cookies help measure visits and interactions and are not necessary simply to read our website. Google Analytics mainly uses first-party cookies and similar identifiers. Depending on the configuration, these may include _ga and related _ga_* cookies that distinguish visitors and maintain session information. Cookie lifetimes vary with the settings used and your browser; some remain after you close your browser until they expire or are deleted.

Information Used for Analytics

Google Analytics may collect page addresses, referring websites or campaigns, browser and device information, approximate location, timestamps, and interactions such as page views and engagement. Google receives technical information when your browser communicates with its services. Google states that Google Analytics 4 does not log or store individual IP addresses. Google processes analytics information to provide measurement and reporting, subject to its applicable terms and the data-sharing settings enabled for our account. Google and our other service providers may process information in the United States and other countries where they operate. For more information about Google's practices: How Google uses information from sites and apps that use its services: https://policies.google.com/technologies/partner-sites Google Privacy Policy: https://policies.google.com/privacy

Your Cookie and Analytics Choices

You can use your browser settings to review, delete, or block cookies, including first-party cookies. Blocking only third-party cookies may not prevent Google Analytics measurement. Blocking necessary cookies may affect website functionality. Private browsing does not necessarily prevent analytics collection. Browser-based choices generally apply to the browser or device where you make them and may need to be repeated on other browsers or devices. For help with a privacy or analytics request, email info@phaseup.co. A request about previously collected information is separate from changing future cookie collection in your browser. Where applicable law requires consent or specific opt-out mechanisms, a privacy-policy disclosure does not replace those requirements.

4. How We Use Information

We may use information we collect to: Respond to inquiries Determine whether Phase Up may be a good fit for your business Communicate with prospective and current clients Provide and manage our services Develop marketing strategies and recommendations Improve our website and services Analyze website and campaign performance Measure advertising effectiveness Maintain our client relationships and portal Send requested communications Send marketing communications where permitted by law and, when required, with your consent Prevent fraud, abuse, and unauthorized activity Protect our systems and users Comply with legal and regulatory obligations We may also use aggregated or de-identified information for business analysis, reporting, and improving our services. Information used in this manner is not intended to identify individual users.

5. How We Share Information

We do not sell or rent your personal information. We may share information with trusted third-party providers that perform services on our behalf. These providers may support: Website hosting and infrastructure Customer relationship management Client portals Analytics Advertising and campaign measurement Email and communications Scheduling Payment processing Project management Data storage Security and fraud prevention Other business operations These providers may access information only as reasonably necessary to perform services for us or as otherwise permitted by applicable law. We may also disclose information: When required by law, subpoena, court order, or legal process To respond to lawful governmental requests To protect our rights, property, or safety To investigate fraud, security issues, or other unlawful activity To enforce our agreements or policies In connection with a merger, acquisition, financing, reorganization, or sale of some or all of our business or assets

6. Client Portal and Client Information

If you become a Phase Up client, additional information may be collected, stored, or processed through our client portal and related systems. This may include: Account information Business information Marketing data Campaign information Website information Reports and analytics Creative assets Communications Project information Other information provided as part of our services Client information may be accessible to authorized Phase Up personnel and third-party service providers who support the delivery of our services. Information contained within a client’s account may also be subject to the terms of the applicable client agreement.

7. Your Business Data and Ownership

Unless otherwise agreed in writing, information and materials that you provide to Phase Up in connection with your business remain your information. We do not claim ownership of your website, creative assets, campaign data, or business information merely because we process or manage those materials on your behalf. Where applicable, client materials and information may be made available through the Phase Up client portal. Specific ownership, licensing, intellectual property, and usage rights may also be governed by your service agreement with Phase Up.

8. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including providing services, maintaining business records, resolving disputes, enforcing agreements, complying with legal obligations, and protecting our legitimate business interests. Different types of information may be retained for different periods. When information is no longer reasonably necessary, we may delete, anonymize, or securely dispose of it, subject to applicable legal or contractual requirements.

9. Data Security

Phase Up takes reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure. We limit access to personal information based on business need and use appropriate safeguards for the information we maintain. However, no method of transmission over the Internet or electronic storage is completely secure. We cannot guarantee that information transmitted to or through our website will never be accessed, disclosed, altered, or destroyed by a security incident. The FTC recommends that businesses collect only information they need, limit access, protect stored information, and establish appropriate security practices.

10. Third-Party Services and Links

Our website may use or link to third-party websites, applications, platforms, or services. These may include analytics, advertising, social media, scheduling, payment, communications, hosting, CRM, and other technology providers. Third-party services may collect or process information according to their own privacy policies. Phase Up does not control and is not responsible for the privacy or security practices of third parties. We encourage you to review the privacy policies of third-party services you interact with.

11. Marketing Communications

If you provide your contact information, we may contact you regarding your inquiry, services, account, or relationship with Phase Up. Where permitted by law, we may also send marketing communications about Phase Up. You can unsubscribe from marketing emails at any time by using the unsubscribe mechanism provided in the communication or by contacting us. Unsubscribing from marketing communications does not necessarily stop transactional, administrative, or service-related communications.

12. Your Privacy Rights

Depending on your state or country of residence and applicable law, you may have certain rights regarding your personal information. These may include the right to: Request access to personal information we maintain about you Request correction of inaccurate information Request deletion of certain personal information Request information about how your information is collected or used Opt out of certain marketing communications Object to or restrict certain processing Request a copy of certain personal information To make a privacy request, contact us using the information below. We may need to verify your identity before completing certain requests. Nothing in this Privacy Policy limits rights that cannot legally be waived under applicable law.

13. California and Other State Privacy Rights

Depending on your state of residence, the law that applies to Phase Up, and any applicable exceptions, you may have rights to access, correct, delete, or obtain a portable copy of certain personal information. You may also have rights to opt out of the sale or sharing of personal information, targeted advertising, or certain profiling activities, where those rights apply. Phase Up does not sell personal information as described in this Privacy Policy. To submit a privacy request or ask about an applicable opt-out right, email info@phaseup.co with the subject Privacy Request and describe your request. Please do not send passwords, government identification numbers, or other sensitive information in your initial email. We may request information reasonably needed to verify your identity or an authorized agent's authority. We will respond as required by applicable law. If applicable law gives you a right to appeal a decision on your request, you may contact the same email address with the subject Privacy Appeal. We will not discriminate against you for exercising privacy rights protected by applicable law.

14. Children’s Privacy

Our website is not directed toward children under 13, and we do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13 without appropriate parental consent, we will take reasonable steps to delete that information.

15. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our business, technology, services, legal requirements, or privacy practices. When we make changes, we will update the Last Updated date at the top of this policy. We encourage you to review this Privacy Policy periodically.

16. Contact Us

If you have questions about this Privacy Policy, cookies, Google Analytics, or your personal information, please contact us: Phase Up Marketing Email: info@phaseup.co Mail: 227 W. 4th Street, Charlotte, NC 28202 Website: https://www.phaseup.co