ABOUT PHASE UP

We built the agency we wished existed

After years working inside agencies, corporations, production teams, and growing brands, we kept seeing the same problem. Good ideas would get buried under slow approvals, disconnected teams, missing systems, and endless bottlenecks.

Talented people were underused, campaigns lost momentum, and somehow marketing still got blamed when the structure around it was the real issue.

So we built Phase Up differently.

An elevated evening view of Uptown Charlotte, with illuminated buildings and streets below
Rooted in Charlotte, North Carolina.Photo: Nan Palmero · CC BY 2.0

We knew marketing could work better

We’ve spent years working with businesses and brands across North Carolina and in markets around the world.

Along the way, we kept seeing the same thing: great ideas losing momentum because the systems around them weren’t built to support the work.

Marketing became fragmented, communication slowed down, and talented people were left waiting on the next approval instead of moving things forward.

Phase Up came from a simple belief: better marketing starts with a better way of working. Clear direction, faster movement, and a team that stays connected to the work.

That’s what we set out to build.

Five event participants celebrating together in front of an outdoor stage
An eagle mascot in a blue shirt standing beside a wooden fence on a wooded trail
A model in a pink sleeveless top posing with her hands near her face against a pale background
A couple embracing outdoors beneath trees, with the woman wearing a cream dress
Three panelists on a black-and-white illustrated stage at the HLTH conference, with the audience seated in front
A performer on an outdoor stage surrounded by flames and colored smoke during a live event
A baseball batter swinging as the catcher and umpire watch from behind home plate
Two people seated during an outdoor interview, with one holding a microphone
People, projects, and the moments between.
Red BullKimptonPatrónAG1CurveMicrosoftABAKennedyHLTHGaston CountyCharles & ColvardClient brandClient brandEthical MediaClient brandClient brand

BUILT FROM EXPERIENCE

From North Carolina to brands around the world

Our team has worked across industries, cities, events, campaigns, studios, and stages—building lasting relationships with hard-working people and brands along the way. That experience spans North Carolina and markets around the world. We’ve spent more than 1,000 hours in broadcast television production and created campaigns and content that have generated over 50 million impressions. We’ve also captured events with 30,000 attendees and collaborated with global brands and Emmy-winning teams. Each experience has shaped how we work today: staying adaptable and keeping the work moving.

On Location
A climber on a rock face in Gaston County, from the Phase Up project archive
Live Events
An outdoor live performance captured for a Phase Up project
Brand Stories
A participant enjoying a drink at an Athletic Greens event in Phase Up’s project archive

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